5305 ノートPCにおける製品価値評価の試み(J17-1 解析・設計の高度化・最適化(1)(解析の高度化),J17 解析・設計の高度化・最適化:解析の高度化)

概要

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Statistical model of the domestic portable PC market was developed as a regression model by neural network using structural equation modeling and Monte Carlo simulation. Specification, sensory items like design and usability, street price, and the unit sales were used as parameters of the statistical model. Specification of PCs was obtained from brochures. Sensory items were collected from magazine reports and reviews on WEB sites. The brand and the effect of advertisement were disregarded. With this modeling method, contribution of price, specification and sensory items can be compared simultaneously, and product specification difference can be described as price.
社団法人日本機械学会の論文
2006-09-15