感性設計における顧客の潜在的な評価視点の抽出とその効果 : 他者間での視点の相互評価と想定外視点の抽出(機械要素,潤滑,工作,生産管理など)

概要

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To respond recent diversifying customer's needs of a product, one of the most important work is to figure out customer's evaluation criterion of a product. Furthermore, emotional needs such as styling and user-friendliness, which is difficult to quantify, have been important factors with multitude of products having similar performance. Truly effective evaluation criteria often hides in customer's subconscious level, which is not easy to extract with frequency based statistics of conscious interviews, which is commonly used. In this paper, we propose an experimental method to externalize latent customer's evaluation criteria for product design. In this method, first, conscious perspectives for evaluating a product are extracted with evaluation grid method. Next, the extracted evaluation perspectives are mutually reviewed among the subjects and find effective latent evaluation criteria. We carried out an experiment based on te proposed method with a shape of plastic bottle. With the experimental result, we show that there are more effective perspectives in the minority one than in the majority one and the effectiveness of unexpected perspectives extracted from another subject.
社団法人日本機械学会の論文
2007-11-25