オリンピック報道は外国人・日本人イメージにどのような影響を与えてきたか : シドニー・オリンピックを中心に

概要

論文の詳細を見る
A panel study of 307 Japanese college students was conducted before and after the Sydney Olympic Games in 2000 to explore the impact of the Olympics on the students' images of foreign people and Japanese. The results show that the images of foreign people did not change, but the Japanese were viewed more favorably after the Olympics. The perception of similarity between Japanese and each country's people increased through the Olympics. In exploring the effect of media on such changes, the more they had exposed themselves to Olympic reports in the media, the more favorably the images and the perception of similarity became. The studies conducted before and after the last four Summer Olympic Games have repeatedly found that the Japanese image of themselves changed favorably and the perception of similarity increased after each Olympics. Though the positive change of Japanese image might be caused by ethnocentric reports in the media, Olympic reports seem to reinforce both national awareness and global identity of the audience. As the positive changes of foreign people's images which we had found in the Barcelona and Atlanta Olympic Games were not found in Sydney, the impact of the Olympics on the images of foreign people seems to be weakening.
2008-03-31