地理的視覚情報を用いた入試広報活動分析

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As a ratio of the total population in Japan, the number of "junior high school" -age children are declining every year. It ispredicted that this rate will decline further in the future. Especially, in Yamaguchi Prefecture where our school is located, it ispredicted that the declining pace will be higher than other area in the future. In such situation, we have taken necessarymeasures to retain a higher quality applicant.As such, we have done the following: (1) Visiting a lot of junior high schools. (2) Holding a special open-day. (3) Holdinga college PR event, etc. Through the PR event, we have explained the fascinating aspects of our technical college and ourdepartments to junior high schools (school principal, guidance counselor, students and parent/guardian). Especially, this paperis focused on the visit to junior high schools. For the past five years, all the school staffs visited junior high schools in widearea. The number of applicants has increased in the past several years. Therefore, the influence acquired by the visit to juniorhigh schools was analyzed.First, the visit history information (the place and the number of visits to a junior high schools) was visualized on the map.Next, on the relation between the visit history information and the number of enrolled students/applicants was analyzed.Finally, on the relation between the geographical information and the number of enrolled students/applicants was analyzed.Thus, from the aspect of geographical information, we report an analysis of PR activities.

地理的視覚情報を用いた入試広報活動分析

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