B11 陳列に注目したシナリオベーストデザインの試み(デザイン論と創造性(創造性研究部会),心「こころ」とデザイン,第55回春季研究発表大会)

概要

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In this paper, we research the design process of product packaging which takes into account the appearance of the product. We take into account the viewpoint of marketing inside a shop, especially in a retail store. Our goal is to propose a new design methodology which takes into account the appearance of the product. The Scenario-Based Design technique adopted in recent years is used in our research. This is one approach which supports the creative thinking of a design by describing a user situation as a scenario. First, we observed the store and based our investigation on interviews. We take into account the color of the goods as an element of a scenario, and consider a new methodology. As a result of our investigation, we found out that color is more important as an element of display.
日本デザイン学会の論文
2008-06-20