D03 屋外広告コントロールに関する研究 : シンガポール・香港・清渓川周辺の商業地域を中心として(グラフィックデザイン、タイポグラフィ, 第54回研究発表大会)

概要

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The purpose of this study is to try to get technique of the outdoor advertising control that considered an area landscape and characteristic. For this purpose, this study focused on the practical situation of Asian cities, Singapore, Hong Kong and Cheonggyecheon of Seoul and tried to analyze the characteristic of outdoor ad and outdoor ad control in each cities. As a result of this investigation, the control technique was classified in three types. First, in Singapore, the development of outdoor ad control is based on the urban planning. Second, in HK, the control is primary used to maintain the safety and management of outdoor ad. Third, outdoor ad in Cheonggyecheon of Seoul is controlled by design model and guidelines that are made by investigators and designers.
2007-06-20