顧客の商品に対する感性の,購入意思決定・品質予測への影響分析--高い顧客満足を得られる商品開発に関する研究(2)

概要

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In connection with progress of technology, products with good function and performance are thrown into the market one after another and they give great influences on business or life. On the other hand, however they may have good quality, they cannot be necessarily accepted in a market and obtain customer satisfaction. In this paper, we argued about effects of customers' sensitivity to products and technology on intension of purchase and quality prediction. At first, we defined a concept of ‘quality of products’ and ‘customer's prediction to quality’, and modeled ‘intension of purchase’ and ‘customer satisfaction’ with them. Next, we analyzed influence of customers' sensitivity to products and technology on ‘customer's prediction to quality’ and ‘intension of purchase’ by experiments using questionnaires. At last, we proposed ways of offering information according to customers' sensitivity. They might give good effects on customer satisfaction.
日本感性工学会の論文