G06 ユーザの潜在的な興味をデザインに活かすための基礎的研究2 : 言語指標を用いた、LOHAS指向ユーザのデザインに対する興味測定(感性工学, 第54回研究発表大会)

概要

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DENSO CORP. is a company that designs & manufactures front boards of a car. Designers in DENSO CORP. want to design for users. LOHAS means Lifestyles Of Health And Sustainability. Marketer made category by consumer's tendency on shopping. So, consumer can't express what is good or why it is good for them by words. We had an exhibition on September at Omote-Sando. We asked people who like LOHAS-image to come to the place. But, they didn't know why they had been called. And they completed the questionnaire form (including their liking, images from designs and their lifestyles). In this article, we got LOHAS-people's liking and images.
日本デザイン学会の論文
2007-06-20