G05 ユーザの潜在的な興味をデザインに活かすための基礎的研究1 : 行動分析を用いた、LOHAS指向ユーザのデザインに対する興味測定(感性工学, 第54回研究発表大会)

概要

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A prospect for the future of this research is to make use of the user's unconscious interest to design products. In this research, we investigate how to know the user's unconscious interest. We observe the user's behavior to know it. In the future, designer have to deal with the user's unconscious taste. LOHAS people have unconscious and unclear taste, and they can't notice the consciousness of themselves. So the user are limited the LOHAS people in this research. First, we had an exhibition to observe the user's behavior. Products displayed there, meters of cars, are designed with the theme of LOHAS design. In the exhibition, visitors appreciated products as they like. And we recorded their behaviors by video cameras. After the exhibition, we watched the video movie and list all behaviors of users. We categorized behaviors and gave score items with splitting method. Moreover, we classified behaviors into five groups with Quantification Theory type 3 and dividing clusters. We investigated the purpose of each behaviors divided into five groups, and the correlation between each clusters of behaviors and interests of users.
日本デザイン学会の論文
2007-06-20