E19 デザイン・マネジメントと経営戦略 : ホンダから捉えるデザイン・マネジメント戦略(デザインマネージメント, デザイン論, 平成17年度日本デザイン学会第52回研究発表大会)

概要

論文の詳細を見る
In 1990s, two concept had been developed in the field of corporate strategy theory ; "core competence" and "knowledge management." Indeed these two concepts provided to offer useful points of view. However these concepts have been focused on, design as an important business weapon is often forgot. Furthermore, corporate strategy theory requires to capture the positioning of design. When the company decides the corporate strategy, design management is necessary to emphasize its originality. If the company has its core competence the company can produce many products. But it is another incident that the products are attractive enough to charm consumer. This paper discusses this issue base on the case of Honda, which enables design as a business weapon.
日本デザイン学会の論文
2005-05-30