企業におけるデザイン・マネジメントの第一フェーズ : 実践の場でのデザイナー育成 : ホンダでの経験を通じて

概要

論文の詳細を見る
In 1964,I joined Honda as their 20th designer. At that time, Honda was full of ardent enthusiasm for "creating four-wheeled cars in real earnest" and ardent expectations for "spreading their fame in the field of four-wheeled car races all over the world." In these days, I had acquired valuable experiences from the actual new product development activities, learned uncountable lessons, and made them my own knowledge. It was really the time for the "creation of design technologies." What I can show through the experiences in these days is that "the first phase for the company to take in applying a new design management method should be to privately train designers who will become able to contribute in planning a product strategy through the concept of 'learning by doing."
日本デザイン学会の論文
2002-11-05