E17 デザイン・マネジメントとデザイン・パワー(デザインマネージメント, デザイン論, 平成17年度日本デザイン学会第52回研究発表大会)

概要

論文の詳細を見る
Corporate can create added value and difference of products through design. More specifically, corporate can make difference of products, build its strong brand and enlarge the market for products. Corporate should manage "intangible design" from now on, which is necessary for smooth relationship between tangibles (products) and human being (user). Especially, contact point between products and human being (human interface) is the most important feature among the whole strategies and activities of corporate. We can examine several cases of actual corporate that activate the "design power' for intangible design. It is necessary for corporate to design management rather than to manage design. We call this strategy and activity "design management."
日本デザイン学会の論文
2005-05-30