ホンダのデザイン戦略(3) : オデッセイを中心に(口頭による研究発表概要)

概要

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In this paper we argue the design strategy in HONDA through the case study of product development of ODYSSEY (1994) which was produced to compensate the gap between the users' needs and automobiles in the era of frozen market after the destruction of "the bubble economy" in Japan.. In order to intend to look for the implication of the domain of design management, we examine the development process of ODYSSEY focusing the design process of the product development in HONDA. In conclusion, the design strategy of the process of product development of ODYSSEY in HONDA was based on "the SWOT (Strength, Weakness, Opportunities, and Treats) Analysis" in the business strategy theory. Design management is carried out to make up and direct the organization.
日本デザイン学会の論文
2001-10-15