G19 サムスン電子のデザインマネジメント(デザインマネージメント,心「こころ」とデザイン,第55回春季研究発表大会)

概要

論文の詳細を見る
Nowadays product development of Korean companies furnishing excellent design is distinguished. Especially both of Samsung Electronics and LG Electronics hang out "design first management," which means that all the goods and services are to be developed centering design. Samsung declared "design first" in 2000 and LG in 2006. In the product development design is superior to function and sometimes function incompatible with design is reduced even though there is an important component of product. and services are to be developed centering design.. Through the "design first management" companies can fulfill trends of contemporary age and innovation is always focused customers. In this paper we discuss the way of the design management of Samsung Electronics.
日本デザイン学会の論文
2008-06-20