E18 デザイン・マネジメントとデザイン・マインド(デザインマネージメント, デザイン論, 平成17年度日本デザイン学会第52回研究発表大会)

概要

論文の詳細を見る
In "core competence management" the core capability of company's own was focused on. However, considering the corporate own characteristics, design is the most important to make difference of products when they produce products on the basis of their core technology. If the top manager with "design mind" deals with design as a weapon for company-wide strategy company is ready to obtain the excellence. Though they say that most of Japanese companies do not have corporate strategy, we can see remarkable design mind of top manager in Sony, Honda and Sharp those have distinct corporate strategy exceptionally in Japanese company. Each top manager has his own point of view of design. However, that difference among design minds brings the difference among companies' characteristics.
日本デザイン学会の論文
2005-05-30