エージェント指向シミュレーションにおけるブランドマーケティングの解釈(<論文特集>「エコノフィジックス」)

概要

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This paper proposes Agent-based Brand Marketing (ABM) Model and discusses an important issue of validation on an interpretation of simulation results. In this model, consumer agents purchase products which are developed by company agents. Through several interpretations of markets, the following implications have been revealed: (1) when interpreting simulation results from the viewpoint of time, it is important to compare two markets which structure differs from each other rather than two markets where the number of iterations differs from each other; (2) when interpreting simulation results from the viewpoint of learning of agents, it is important to analyze varieties of behaviors of agents rather than their learning speed.
日本シミュレーション学会の論文
2002-06-15