高専における戦略的な広報活動の取組みー広島商船高専における取組みの事例ー

概要

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The number of students who go on to the schools or educational institutes of higher level is decreasing as the birthrateis declining nationwide and fewer students are majoring in science in recent years. Likewise, technical colleges havefewer applicants with many of them having the applicants less than two times of the quota.Our College is located at a small island off the mainland. Due to declining population and birthrate, the number ofapplicants between 1998 and 2009 was only 1.2 to 1.5 times of the quota. In addition, some successful applicantsdeclined, which resulted in the chronic shortage of newly- enrolled students. In order to increase the number ofapplicants, we have been focusing on the systematic and extensive publicity work since around fiscal 2009.This paper wraps up the approaches of our publicity work in order to fulfill the College mission "To develop humanresources that will play an active role in the society". Specifically, we report the systematic and extensive publicitywork to increase the number of applicants, and the present situation and problems regarding the cooperation with thestudent education support system.