PC周辺機器のためのデザインブランドの展開 : (株)バッファローとの産学協同プロジェクト報告2005

概要

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This is the design project of industry-university cooperation that Takushoku University conducted with Buffalo Inc. The purpose of this project is to propose the development of product and brand for new users. Our two Proposals give peripheral device design a new way for new users. One proposal "AKAMONO" is new brand and product for three types of users who have not used PC peripheral devices up to now. 1) Elementary school students who will use PC in their school. 2) Young women who already have used PC but have used not peripheral devices effectively. 3) Middle age business people who already are PC users and wish a peripheral device design commensurate with their standing. Each brand color is based on red that is the corporate color of Buffalo. And each brand is given an original story in which each behavior and attitude of user is shown to make the taste and image of each brand easy to tell. This proposal includes a method of sale for each brand and each user image. Another proposal "VARCO" is new brand and product for users who have no interest in PC and peripheral devices up to now. Products of "VARCO" apply for digital home appliance based on the technology for PC peripheral device. This proposal includes mark and package design for Visual Identity of "VARCO" and Shop design, digital presentation for product information to raise awareness of "VARCO" and Buffalo.
拓殖大学の論文
2006-10-20