PC周辺機器の新しい使い方と販促方法 : 株式会社バッファローとの横断型産学協同プロジェクト2006

概要

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This is a report of a project with Takushoku University and BUFFALO Co., Ltd. A characteristic of a project can suggest things in the form that crossed each domain of product, visual, contents design. A project made use of this characteristic and wrestled by a group only for a woman. They took up not very well known TV capture,and put up new brand "if". And they performed a product design for an entry user and the how to use ,and suggestion about a sales promotion method. They expressed the brand image that conventional PC peripheral equipment did not have it and were able to build new brand identity,and suggested a model case with reality of PC peripheral device.
拓殖大学の論文