企業競争のグローバル化と経営力の問題
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概要
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Business environment surrounding modern business enterprises are dynamically changing in world-wide scale and the new situation is emerging. Some of them are (1) the end of the cold-war, (2) the emergence of the enlarged European Community (EC), (3) technological innovation and (4) the globalization of business activity. Modern business enterprises must every effort to survive and develop in these new realities. Today busines enterprises face fierce competition in a global scale. How and in what way they create their competitiveness? This is a very important management problem. Production power and sales power are the two imporant elememts in competitiveness. In addtion innovation in production system and the ability to create a new product and new technology are important at the same time. Behind these elements we must not forget that human creativity, human will to cooperate and well-disciplined work force in the bureaucratic, hierarachial business organization are playing an important role and they are the engine to create and develop competitiveness of business enterprise. Human side of business management is very important in not only centrally planed economy but in free market economy. When we pay attention to the accelarating the globalization of business activity and technological competition world-wide,two things are important. 0ne is that the globalization of R and D (Research and Development) are very important and this makes possible to develop a new product and new technology in less risk and less time. The second is that the global strategic business alliance is formed. The purpose of this new form of strategy is that the two companies try to strengthen competitiveness and to develop in the accelarating speed of the globalization of competition in our time by cooperating in such business areas as production, sales, and R and D activities in a world-wide scale. This business strategy are becoming very popular among Japanese, U. S., and German manufacturing companies. National boundaries are meaningless in the world of modern business management. Superiority in production ability and developing creative technology or product is regarded as a touchstone of natioral performance. lt is not too much to say that the prosperity and welfare of a nation-state depend too much on a competitiveness of modern business enterprise.
- 広島文化学園大学の論文
- 1992-03-31
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