グローバル時代における企業の競争優位戦略 : その経営学的考察
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概要
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With the development of information and telecommunication network and means of transportation network in a worldwide scale big manufacturing companies in highly developed countries shift center of gravity in business management from domestic market to global market. With the beginning of 20th century U. S. big manufacturing companies dominated world market with its superior and innovative productive ability and aggressive sales activity. But after the world war II European companies and Japanese companies introduced innovative and pioneering production method and quolity control method from the United States and this has enabled those companies to manufacture more superior and innovative products which enjoy reputation all over the world today. On the other hand companies in newly developing countries expand its activity to world market recently. Today companies must acquire higher market share to grow and prosper in an age af fierce global competition among U. S., Japanese, European companies. To attain those objectives at least three conditions must be cleared. One is the creation of competitive advantage in production power. The second is the creation of competitive advantage in marketing. The third is the creation of competitive advantage in research and development. As those are beyond the managerial ability of one company, technological cooperation or joint venture strategy between two companies are required to cut risk and time. These days meny foreign companies participate in those project. To strenghen competitiveness in world market global management in business must be conducted based on a global perspective of top management.
- 広島文化学園大学の論文
- 1991-03-10
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