Jリーグに所属するクラブが進めるホームタウン推進事業のプログラム評価II : ヴィッセル神戸サッカースクールの新規生徒と継続生徒の比較

概要

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The purpose of this study was to gather fundamental data for future club and soccer school project development. Therefore, I conducted an evaluation of the Vissel Kobe Soccer School program, one hometown promotion project, focusing on the degree of satisfaction that students had in the soccer school and analyzed the results. This study was conducted by a questionnaire of participants in the Vissel Kobe Soccer School. I distributed 720 questionnaires and 500 were returned (69.4%). As a result, I found that 56.1% were new students and 43.9% were continuing students. The main results of the survey include finding that about half of the enrollees were third year elementary students, the youngest possible age, with the rest of the students evenly distributed among school years, and that about 40% also take part in sports other than soccer. No significant differences regarding enrolment motivations and the effectiveness of participation were found between new enrollees and continuing students, but new students had higher expectations for all aspects of the program, including their desire to continue participation. In order to attract new students and raise the level or reenrollment in the future, responding to participant desires related to practice and programs for interaction with players is a crucial task.
大阪体育大学の論文