Jリーグに所属するクラブが進めるホームタウン推進事業のプログラム評価I : ヴィッセル神戸サッカースクールの保護者の満足度に注目して

概要

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The purpose of this study was to gather fundamental data for future club and soccer school project development. Therefore, we evaluated a soccer school program, which is one hometown team promotion project. We investigated the degree of guardian satisfaction in the soccer school and analyzed our findings. We conducted a paper questionnaire of the guardians of Vissel Kobe Soccer School students, distributing 720 questionnaires and receiving 496 responses (68.9%). During analysis, we divided the responses into low, middle and high satisfaction groups. As a result, 21.2%, 41.0% and 37.3% fell into the low, middle and high satisfaction groups, respectively. As a result, compared to guardians with low satisfaction levels, those who had high satisfaction with the soccer school felt changes in their children, had continue intention of the soccer school, and also tended to be committed to the Vissel Kobe team. This type of program evaluation can identify both points where participants are satisfied and where they have additional demands and improvements are needed. In addition, evaluations can contribute to higher quality coaching and service by providing data to the club and soccer school. Furthermore, participant satisfaction with the soccer school program promotes attachment to Vissel Kobe and builds fans for the club. In summary, program evaluations like this time are integral parts of management.
大阪体育大学の論文