ライフスタイル・アプローチによるスポーツニーズの発掘に関する研究

概要

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The purpose of this study is to explore sports needs using the lifestyle approach to gain data for the development of a new program at a community-based sports club. Based on the study results, the new program is developed. The respondents of the survey are parents, especially mothers, of the children who belong to Sessel as its members. Out of the “Questionnaire of Parents Awareness on Sports", which is targeted at 554 respondents, mothers data are solely extracted. As a result, data of 118 collected: a retrieval rate of 21.3%.The major findings are summarized as follows: 1) The factor analysis indicates that lifestyles of mothers of Sessel members include five factors such as “autonomy,"“innovativeness, "“spectatorship, "“communicativeness" and “wish. " 2) The result of classifying similarities of their lifestyles shows that there are three clusters, such as “the sports-fan type, "“the passive type" and “the sports-enthusiast type. " 3) As sports activities that three clusters show their hope to participate in the future, it turns out that “the sports-fan type" shows their interests in “ball games such as soccer, "“ball games that place nets such as volleyball, " and “dance. " “The passive type" shows their interests in “physical exercise" and “racket sports. " “The sports-enthusiast type" does so in “racket sports, "“physical exercise, "“ball games such as soccer, "“mountain climbing" and “others. "