行為者間の信頼に基づく地域スポーツ振興事業の組織化と創発 : ソーシャル・キャピタルの機能と生成に着目して

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The purpose of this study is to examine how the social capital functions to undertake the business of sports promotion and also whether it causes to create the emergence of new sports promotion business and social capital in the local community. In this study, data was collected through interviews with the administrative officer who undertook the business of sports promotion and the local resident who requested to join the sports promotion project in two areas. The major findings are summarized as follows: (1) The social structure influences the undertaking sports promotion business and the functioning of social capital. As for the undertaking sports promotion business, it is important to utilize social structure and regional characteristics in the local community. (2) In the planning and implementing sports promotion business, the complementary human interaction which is based on the trust between the administrative officer as the catalyst who brings in an idea to the community and the local resident as the supporter who utilizes social capital in the community was important. To be common to the both was "Yosomono (Outsider)" view point which looks objectively at the value, the attractiveness and the problem in the community. (3) To create both the emergence of the sports promotion business and the social capital in the local community. It was important to utilize local resources effectively and to build relationship with new participants. These results will provide a useful suggestion in administrative organizations and local residents who are involved in the sports promotion and the community development.
日本体育・スポーツ経営学会の論文
2009-03-31

行為者間の信頼に基づく地域スポーツ振興事業の組織化と創発 : ソーシャル・キャピタルの機能と生成に着目して

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