サプライチェーン・マネジメントとバーチャル・インテグレーション : デルのダイレクトモデルを中心に(10周年記念号)

概要

論文の詳細を見る
Dell Corporation has transformed itself into the largest computer systems company in the world by leveraging its business knowledge and effectively using the Internet as an enabling technology. Business models in electronic commerce are clasified as follows: (1) the informediary model (2) the community model (3) the customer agent model (4) the market auction model (5) the seller agent model, and (6) the direct sales model. Unlike other computer companies, Dell has a direct sales model. The Dell Direct Model is simple, yet competitors have not been able to successfully copy it. The authors explore the reasons why Del Direct Model can fulfill customer satisfaction and maintain competitive advantage.
四国大学の論文
2004-12-25