ラフォーレ原宿松山の閉館に伴う若者の消費動向変化(第3報) : 街頭調査の場合

概要

論文の詳細を見る
Laforet Harajuku Matsuyama which had contributed to young people's fashion was closed. This closing will seriously affect not only young people's fashion but also apparel shops. The effect on the fashion of young people in Matsuyama city due to this closing was investigated. The results were as follows; 1) The frequency in visiting Laforet Harajuku Matsuyama was comparatively low. The main reason was dissatisfaction for varieties of shops and items for university students, and high priced consumer goods for the others. Women mainly used fashion shops, but men frequently used the CD・DVD shop and the book・miscellaneous goods shop. 2)The effect of closing was great except for male university students. All people expect Laforet Harajuku Matsuyama to continue its business or hope a new fashon building is established. 3) The utility of internet and catalog shopping was not so high. It will not be possible to increase their consumption.