F13 ITを活用した動物園の顧客満足度向上研究(第1報) : 弟路郎ファミリーシステムの概要(地域振興・地域研究,心「こころ」とデザイン,第55回春季研究発表大会)

概要

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The purpose of this study is to improve the productivity of zoological gardens that are requested to restructure because of changing customer's lifestyle. We defined the productivity of zoological gardens as reducing cost and increasing added values. Then we proposed the new zoo service system (Teijiro family system) that was applied information technology and also conducted field experiment in Maruyama zoo in Sapporo city by 79 subjects groups. It was found from the results that this system was effective not only in cost reduction but also shortening the distance and extending the contact time between the customers and animals. In the first part,, we will explain the concept of the system and summarize the result.
2008-06-20