F15 ITを活用した動物園の顧客満足度向上研究(第3報) : 弟路郎ファミリーシステムの実証実験(地域振興・地域研究,心「こころ」とデザイン,第55回春季研究発表大会)

概要

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This paper that is the third part of "A Study on the Improvement of the Customer Satisfaction in Zoological gardens based on Information Technology" describes results and discussion of the field experiment by 79 subjects groups. To manage the experiment such as informed consent, conducting a survey, supporting subjects, etc is necessary because of a large number of subjects and the long term of experiment. As a whole, positive impressions of the subjects were gotten from the results of the follow-up questionnaire. It was found that "SNS communication site" was the most influential to the finally-general impressions from the result of the multiple regression analysis.
2008-06-20