Webを用いた購入検討プロセスに関する調査 : web上のメディアのみを用いた購入検討プロセス実現を目指して

概要

論文の詳細を見る
We can get any products at the internet websites because the broad band channel have come into wide use today. However, how many consumers buy some electrical appliances only with informations about them on websites? I guess few consumers will buy, and most consumers will go shops watching the pamphlets or exhibits to get more informations about them. In this paper, I have researched on the consumers in the process of planing on buying digital cameras. As a result, there were 4 groups of consumers (Web media group, Cross channel group, No web media group, Others group) classified by their using media to get infomations about digital cameras. And, there were many consumers using the exhibits as a medium of them in the process.
日本デザイン学会の論文
2002-11-05