渋カジ考

概要

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In 1988, some teenagers made a practice of gathering in the Shibuya area with their friends. Their style was casual, but their clothes were not so cheap. Basically, they had wealthy parents, lived in middle class areas and went to schools attached to private universities. Their style was called 'Shibu-Kaji' (abbreviation of Shibuya casual), and they were called 'Shibu-kaji zoku'. At first, they were only loitering in the Shibuya area as a group, especially on the Center-Gai (center street). They were represented in fashion magazines as stylish urban boys and girls. They were trendsetters for young people of the same age. It was said that they belonged to the generation of Dankai Jr. (Japanese second baby boomer). In the beginning of the 1990s, they came to be regarded by the media as delinquent youth. 'Shibu-kaji zoku' was the last one of the major youth subcultures which had a suffix '-zoku'. It was the turning point of youth subcultures, from '-zoku' to '-kei'. This means that the focus of youth subcultures in Japan was transferred from deviance to taste.
関西学院大学の論文
2005-11-08