E14 携帯電話におけるアピアランスデザイン評価の研究(デザイン方法論, 平成17年度日本デザイン学会第52回研究発表大会)

概要

論文の詳細を見る
Recently, a new one after another product appears in the cellular phone market. There is a flow said that it will attempt differentiating by the additional value in the design. However, the design that what catches consumer's interest, and is related to the buying intention is not clear. Therefore, the designer's selections of the point to have to concentrate, shape, and the material, etc. are difficult. Then, it aims to clarify the component that causes likes and dislikes of the buying intention and the design by using the multivariate analysis in research. Especially, the degree that each component of the cellular phone influences the user's evaluation was analyzed mainly in this research.
日本デザイン学会の論文
2005-05-30