ACCEPTANCE AND REJECTION OF A SUGGESTION

概要

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Among the various types of social influence processes, the phenomenon of acceptance or rejection of a suggestion was here investigated from the viewpoint of credibility. To clarify the linkage of cause and effect in the attribution of credibility to the source, a new experimental procedure was devised: Watching a VTR, the subjects (649 junior high school students) were informed of the estimated values of eye-measurements conducted by the source, and the actual values measured by the experimenter. In observing the manner and performances of the source, the subjects were asked to evaluate, one after another, the source's ability and attitude. Based on the process of evaluation, they attributed credibility to the source. They were then introduced to a situation where their own eye-measurement ability was evaluated. Just before they began the task, a suggestion from the source was presented. According to different degrees of perceived credibility, acceptance or rejection of the suggestion occurred.
公益社団法人日本心理学会の論文