ポスト3.11の日本企業のCSR : 東日本大震災に対する日経平均構成銘柄225社の社会貢献活動の分析

概要

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This paper surveys how 225 Japanese companies listed on the Nikkei Stock Average Index on behalf of all Japanese major companies have taken a social responsibility mainly in the field of social contribution to the communities damaged by the Great East Japan Earthquake 2011, analyzing the documents such as press releases and related CSR report published after the earthquake. The result shows donations to the sufferers (90%) and aid supply (58%) were often addressed, followed by business service with no charge (43%) and charity campaign toward customers (29%). Additionally donation by employees (45%) and volunteers recruited among employees (31%) which led to corporate citizenship involving employees in their companies' aid activities should be highly regarded. In contrast, it is hard to say relatively enough efforts have been made to develop the companies' core business to restore the suffered communities through social business (3%) or employment support (3%).
2013-02-28