具体的事物に対する色嗜好表出 : 抽象的色嗜好と具体的色嗜好の関係

概要

論文の詳細を見る
The present investigation aimed to analyze the relationship between color preference exhibited against daily objects (specific color preference) and abstract preference for color per se. Questionnaires obtained from participants with wider ranges of age (n=385) indicated that distribution of preferred and hated colors were varied in accordance with what was the target of the preference evaluation. Degrees of scatters in preferred/hated colors and ratio in which abstract preference color was selected as most suitable for designated object (or ratio in which hated color was selected as most unsuitable for the object) were also determined for each object. Furthermore, cognitive attitude toward color (color stereotype and color consciousness) can significantly affect the relationship between abstract color preference and specific color preference; person who had high color stereotype and low color consciousness turned out to match abstract color preference and specific color preference at higher probability.
2011-01-31