「人」を大切にするコミュニティビジネス : 成長した個人が生み出す社会性と事業性

概要

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The main goal of community business is not to seek profits but contribute toward regional revitalization. The community business illustrates how both the social and profit-making aspects of a business can be managed. In this paper, through a case study of community businesses, we try to clarify the process and important matters necessary for managing the social and profit-making aspects of a business. Results show that in community businesses individuals certainly share the sense of value that individuals must be respected above profit-making. Individuals also grow with the sense of values that they must be respected in community businesses. Mature individuals help ensure that various kinds of problems can be solved and the business achieve every day. Moreover, these mature individuals form relationships that produce various types of value in business processes. These relationships can lead to both regional revitalization and business development, thus managing both the social and profit-making aspects of the business.
2011-01-31