コミュニティビジネスの"エネルギー"と本質 : 社会性と事業性の両立はいかにして可能か

概要

論文の詳細を見る
As is generally known, the first aim of the community business is not to seek profits but to contribute to the growth of the community. It is therefore easy to understand that the "energy" for managing a community business is not money alone. So what is the "energy" of the community business? In this paper, through case studies we try to clarify this "energy" of the community business. The results showed that the "energy" of the community business is each person's instinctive desire to help his / her neighbors. In most cases, this desire is caused by one's real experiences in daily life. The case studies also indicated that the community business can make reasonable profits by forming numerous social relationships in the community. In other words, the community business can manage both the social and the profit-making aspects of the business by focusing mainly on the social side. It could be said that this business style is the essence of the community business. Moreover, we conclude that this business style would be effective and necessary not only for community businesses but for other kinds of businesses today as well.
2010-06-15