D01 六書原理に基づくロゴデザインシステム(グラフィックデザイン、タイポグラフィ, 第54回研究発表大会)

概要

論文の詳細を見る
Liushu principle (六書原理), the six principles of Chinese character's formation and application, is a kind of logical creative system which reflects the oriental model of thinking and can be regarded as an effective design system which can be used in modern design, This article focuses on the new logo design system based on the Liushu principle with our own design works as examples. We analyzed the six principles, that is, Pictograms, Simple Indicatives, Compound Indicatives, Phono-semantic Compound, Associate Transformation and Borrowing, as design thoughts and formation methods, and composed a new logo design system based on them. Finally, we also pointed that the integrated application of Liushu principle is a smart way in logo design.
2007-06-20