階層構造分析法による女子学生のアパレル小売店舖選好の計量化

概要

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The present study aimed at evaluating female college students' preferences for apparel retail stores using the Hierarchical Structure Analysis developed by T. L. Saaty. The hierarchical structure of this study was composed of six evaluative criteria : 1) maker and/or brand merchandise, 2) size assortment, 3) pricing strategy, 4) sales assistance, 5) design assortment, and 6) location and business hours for three kinds of retail stores : department stores, discount stores, and speciality stores. A paired comparison test was utilized to determine which criterion was perceived as being more important for the retail stores and which store was viewed as having more accomplished each criterion. Paired comparison matrix of the six criteria or matrices of the three kinds of stores were utilized for solving the eigen equations in order to evaluate the students' preferences for the stores quantitatively. The preference weights of department stores, discount stores, and speciality stores were 0.40, 0.23, and 0.36 respectively. This result was congruent with the ranking of the three kinds of stores assigned according to the frequency that the same subjects actually went shopping to buy their street dress.
社団法人日本家政学会の論文
1995-10-15