北海道における米穀の「規格細分化」導入に関する一考察

概要

論文の詳細を見る
Recently, particularly since the late 1990's, the price of rice has been decreasing. Hokkaido rice has long been the cheapest and been perceived as the lowest quality rice in Japan. To address this issue Hokuren (Hokkaido Agricultural Cooperative) has developed a strategy to further classify rice. This strategy is called "Kouhinshitsumai" (high quality rice). The aim of this strategy is to increase the price of Hokkaido rice and to improve its brand value. It is remarkable that the percentage of protein in rice is used as the basis for rice evaluation. However, it is evident that this strategy has not been successful. The purpose of this paper is to examine the factors that are inhibiting the successful implementation of this strategy. First we examine the introduction of "Kouhinnshitumai" including its background. Second, we examine the production, distribution, and sales of "Kouhinnshitsumai".
北海道大学の論文
2003-03-28