新しい文化を生む情報システム

概要

論文の詳細を見る
Such new businesses as CVS and Express Mail, that are based on the most advanced information systems, drive the creation of the new "Information Culture" in the same manner that this new culture was influenced by the new information technologies of the internet and handy telephones. Evaluating several kinds of information systems by the two axes of Break-through and Culture, a portfolio was obtained that indicative of the direction for the development of information systems which create an environment leading to further innovation and evolution in the new Information Culture. The process of developing an information system must take into account its effect on the development of the new Information Culture as well as being based on the accepted influences of the many aspects of business, including break-throughs on business processes. To illustrate this new process, the concept of Total Marketing Management is proposed.
新潟国際情報大学の論文
1998-03-20