ヘルスケア領域における新規事業開発の方法論--顧客を中心におく新たな事業構築への概念的モデル

概要

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Customer Focus is a founding of marketing and increasing importance in Japanese health care field.In this article,the discussions are focused on the concept of the customer focus in order to understand the value of the concept under the traditional but drastic changing marketing environment. Based on these key conceptual foundations,the model for developing new businesses and/or organizations in the health care field is introduced and explained how firms and/or organizations create a new business. The model identifies three interdependent conceptual managerial spaces founded on the customer focus concept. The three key components on the new business structures are (1)defining the market space,(2)setting the business space,(3)developing the organizational space, and these functional components should be managed simultaneously and intraorganzationaly based the holistic conceptualizations of the new business. The concept and the model which are introduced in this article will be able to be shared by the management and marketing people who are responsible for the developing new business in the totally different business fields from the health care because of this integrated approach to develop and manage the new business around their exiting customers.
麗澤大学経済学会の論文