新事業開発の創造的発想法 : ヘルスケア・ビジネスの新事業開発に向けて

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The management of the healthcare organizations in Japan have been focused on the changing the reimbursement pricing system which has been transformed almost every two years, because of critical influence to their profitability and survival. In other words, the management of Japanese health care organizations has been depending on the official pricing issues, which is only the critical core in their management. On the other hand, in these almost two decades, Japanese Government has been facing with serious difficulties to find out the solutions to cope with the rapidly increasing national medical cost because of increasing the aging people, and they introduced so many projects for the healthcare reforms by the MHLW (Ministry of Health, Labors and Welfare) based on the concept of privatization especially for the national hospitals but also for the service providers caring for aging people. At the same time, the MHLW has been pushing these health care organizations to broaden their service lines to adapt the diversified needs in the market by changing regulations. Under these environmental changes for the leading healthcare organizations have been directing their management people to broaden their alternatives for their survival and growth by introducing strategic point of view. For example, some of the university hospitals had developed their strategic development department in their organizations in order to introduce the strategic concepts based on the marketing concept. One of the focused managerial issues in these organizations are how to develop and introduce the new businesses in their organizations to adapt the changing and diversifying needs at the level of the patients and also the changing requirements from the side of the MHLW to contain their cost of medical services in order to sustain the existing national insurance system. There are huge accumulated assets of the new business development in the industrial fields in terms of marketing strategies and competitive strategies, which have been sophisti-cated in these almost thirty years. Based on these concepts and my experience in the health care business in Japanese, US and European companies in these nearly forty years, I am focusing on the new business development concepts by identifying the differences which are existing among the business organizations and the health care organizations in order to contribute to the management people in the health care organizations to develop the creative and innovative ideas to leverage their patients and customer values.
麗澤大学の論文

著者

目黒昭一郎
麗澤大学

新事業開発の創造的発想法 : ヘルスケア・ビジネスの新事業開発に向けて

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