行為者および観察者の責任帰属と強制承諾状況における態度変容

概要

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When a discrepancy existed between an actor's and observers' attribution of responsibility for an action leading to aversive consequences, what would result? In the present study, the subjects were given occasion to make a high or low initial choice for arguing that toothbrushing was a dangerous, unhealthy habit. After delivering their speech before a videotape camera, they received feedback which informed that the observers unanimously perceived the subjects to make choice or no choice. Attitude change on toothbrushing and toothpastes was observed in the highinitial and observer-perceived choice condition. Change was observed only on toothpastes in the low-initial and observer-perceived choice condition. No attitude change occurred in the two other conditions where the observers perceived no choice. The results were more consistent with impression management theory than with cognitive dissonance theory. However, the results indicating some effects of the initial choice on attitude change suggested that impression management theory should also be revised.
公益社団法人日本心理学会の論文