株式会社ツガワにおける変化の時代の生き残り戦略(<連載>変化の時代を生き残る中小・中堅企業の得意技を探る)

概要

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In this serial, the survival strategy of TSUGAWA Corporation in this age of change is presented through the two interviews with Mr. Yoshikazu KOMADA who is the CEO of TSUGAWA. TSUGAWA is established in 1953, and provides the financial equipments, medical devices, image processors, amusement machines and so on to the domestic big companies as a middle sized electronics manufacturing service maker. First of all, the history and the profile are explained. Then, the business environment surrounding TSUGAWA is described from the viewpoints of customer market, competitive situation and relationship with the partners such as parts supplier, technical supporting company, distributing agent and so on. Based on the business environment, the following four aspects to understand the specialty skill of TSUGAWA are presented. ●What kinds of customer values are provided? ●What is the key organizational capability to provide the customer value compared with competitors? ●Which of characteristics of the management resources in TSUGAWA are utilized to fulfillment the key organizational capability? ●How did TSUGAWA establish the quality management system in order to utilize the management resources for the key organizational capability effectively?
2013-07-15