高専における効果的な学校広報の研究

概要

論文の詳細を見る
The acquisition of students is an important goal for the Institute of National Colleges of Technology. Therefore, itis important to effective publicity activities.In this article, we confirm the problem of public information of the technical college, and on the basis of thepractice of the information activity of our school, examined the strategic method of public information to available inthe other technical college.In order to achieve purpose, the college guide and the PR goods were made by the AIDMA theory.In the result, the competition to entry ratio at our school in fiscal 2010 was increased at 1.53. From these results,the organization headquarters should retain the content for public relations for better publicity activities. In addition, itis wished make the system that each technical college can take advantage with freely.
2012-03-00