SCQRMによる新製品コンセプトの構築^[○!R] : 車載AV機器の開発事例を通して

概要

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This paper shows how to construct a product concept in the early stage of the development of a new product. The methodology in this study for constructing a product concept was to use properties of SCQRM (Structure-Construction Qualitative Research Method), such as interest-correlativity and practical use of analogy, and to perform triangulation using the interest-correlativity approach. As a result, it was confirmed that this methodology was a useful one that enabled us to get highly accurate and efficient results, which is essential in business. This study suggests that qualitative research methods, which are exploited mainly in human services, can also be very useful in the business field.
2011-07-10