戦略の3要件と活動理論

概要

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Is business management science or art？ To answer this big question, we apply such concepts as Mishina's three strategic factors for success in the long term, Vygotsky's activity theory, and Engestrom's knotworking, to the history of E.YAZAWA, who is well-known as entertainer, rock musician, and self-producer in Japan. As a result, we extract some theoretical problems in order to describe his own business strategy by E.YAZAWA consistently, while admitting some contributions of those factors, concepts, and theories as necessary conditions. Instead, we introduce other psychological factors, i.e.，passion, persistence, and sense as sufficient conditions so as to connect them altogether logically.