伝統的工芸品の経営とマーケティング : 赤津焼(愛知県)・産業と経営の現状

概要

論文の詳細を見る
This paper is a research report on the 2006 activities of the "project on the management and marketing of traditional crafts", carried out as a collaborative enterprise between Meiji University Museum, Meiji University Graduate School Department of Commerce, and Meiji University School of Commerce. As well as practicality, traditional crafts have the added value of high levels of ornamentation and a feature that the historical context of their creation has formed part of Japanese culture. As manufactured goods inherent to Japan, their management strategies deserve attention as probably differing from ordinary goods. The first industry to be researched in the project was the Akazu-yaki, which is traditional pottery made in Aichi prefecture. Akazu-yaki is pottery made in the Akazu district of Seto city in Aichi prefecture, and is the area of Japan with the longest history as a place of production. The majority of the history of Japanese pottery is connected to the area in some way, and it had great influence on the development of production centers in various regions from the 17^<th>century onwards. Seto city, together with the neighboring Gifu prefecture, where Mino-yaki is produced, forms the largest pottery producing area of Japan, combining traditional techniques and nontraditional methods. Activities in the 2006 academic year included a symposium on the present situation of the Akazu-yaki production center to which guest speakers from the area were invited, and a survey in Seto city. This paper covers the aim of the research project, an outline of Akazu-yaki, a summary of the symposium discussions on the production and marketing of Akazu-yaki, and sales conditions of Akazu-yaki in pottery shops in Seto city. It also records an investigation report regarding the city office-initiated regional improvement pursuits focused on the pottery industry.
明治大学の論文
2007-03-31

伝統的工芸品の経営とマーケティング : 赤津焼(愛知県)・産業と経営の現状

スポンサーリンク

概要

著者

関連論文

スポンサーリンク