都市消費者の志向性把握のために : 探索的テキスト型データ解析の適用可能性

概要

論文の詳細を見る
As people begin to think that safety of food is important, interest in farm villages is rising. On the other hand, a farmer looks for consumers who can share his value system about agriculture. As safe agricultural products are expensive, stability of demand is indispensable. However, it is very difficult to look for consumers with the same value systems from among a great many consumers. This article aims at classifying consumers using comments that a consumer wrote about the production place of one kind of persimmon with a new text analysis program called 'World Miner'. It is shown that consumers can be classified according to the following attributes and attitudes : generation, place of residence, attitude to sightseeing, attitude to experience.
甲南女子大学の論文
2004-03-18